Most skincare advice treats every face the same — but your face shape influences far more than just your makeup routine. The distribution of oil glands, the surface area of different zones, and the way your skin responds to environmental stressors all vary depending on your facial structure. Understanding this can completely change how you approach your skincare routine, which products you prioritise, and where you apply them. Dr. Claire Ashford walks you through how to tailor your skincare routine to your unique face shape for results that are genuinely personalised — not generic.